How to Independently Market your Commercial Cleaning Franchise
Marketing is a key factor in making any business venture successful, and the same applies for your commercial cleaning franchise.
You should receive plenty of marketing and branding tips from your franchise partners, but there is always more that you can do to drum up business in your local area.
Here we look at four easy methods of marketing your commercial cleaning franchise that you can do effectively and with minimal financial outlay.
One of the most traditional and effective ways of marketing a business services is to create and distribute leaflets. This is an excellent way to promote your services in the areas you wish to target, and professional design and printing can be very affordable.
An ever-increasing number of customers search for commercial cleaning services on the internet, so increasing your web presence is an excellent idea. Franchise partners such as MCS will provide a branded microsite for your to update and advertise from, but you can also gain exposure by listing your business with local directory sites.
Because so many individuals and business now use a least one social media channel, this is a great way to engage potential customers in your area. So setting up and updating a company account on social media platforms such as Facebook, Twitter and Instagram can be an important step in promoting your services and engaging with would-be clients.
Word of Mouth
Of course, one of the oldest and most effective ways to promote your business is through word of mouth. Doing a great job for your clients and providing excellent customer service will always help to build a positive reputation for your commercial cleaning company that will bring in extra business.
Find out more
At MCS we offer fantastic franchise opportunities for dedicated cleaning entrepreneurs, with a wide range of support and advise provided to help your business flourish.
If you would like to build a commercial cleaning business with the assistance and brand recognition offered by an industry leading company, follow this link to find out more.